Strategy is a NON-NEGOTIABLE when it comes to branding 🙅♀️
Today I want to talk about something that's very close to my heart, and that is brand strategy.
It is such an integral part of what I do as a brand designer and it's such an integral part of building a successful brand. To me, brand strategy is the heart and soul behind a brand. If you think of your brand as a pretty face, then the strategy is the brains and spirit behind it.
What I cover in this episode:
Why brand strategy is so important to building a successful brand
The importance of looking beyond your visuals
How to determine if you need to rebrand or not
Ways to start mapping out your own strategy
Want to work with me? Enquire here!
Book your Brand Experience Workshop with me here!
Join my brand strategy mini-course, Be That Brand!
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Connect with Alex: @havenstudioco
Follow the podcast: @brandologypod
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