Perception = positioning: the REAL magic of branding
This topic is such an important concept when it comes to branding, building a brand, building a business, and it deserves to shine in its own episode. Today we're going to chat all about the positioning and perception of your business and how those are linked. No matter where you're at in your brand-building journey, this episode will really help you.
What I cover in this episode:
A quick life and business update
What perception and positioning actually means for your business
Exactly how they are linked
How to identify your unique selling points (yes, thatβs plural!)
Ways that you can shift the perception and positioning of your brand
Want to work with me? Enquire here!
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Join my brand strategy mini-course, Be That Brand!
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Connect with Alex: @havenstudioco
Follow the podcast: @brandologypod
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