THIS is what you need to do BEFORE branding

Today's episode is all about the importance of building a brand before you do your branding. I was recently on my client Lily’s podcast, FLOWER.ED, where this came up in conversation and I was inspired to dive deeper with you here! I see a lot of people dive straight into their visual branding without any real idea of what their brand actually is or what they stand for. As a brand designer, it is my role to help my clients build a brand first so that they really understand their brand before we dive into the visual branding so I’m excited to share my perspective with you!

What I cover in this episode:

  • Why your brand and branding are not one and the same

  • The differences between the two

  • Tips to help you flesh out what your brand actually is

  • How my mini-course can help you if you aren’t ready to dive into branding yet

Want to work with me? Enquire here!

Book your Brand Experience Workshop with me here!

Join my brand strategy mini-course, Be That Brand!

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

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Brand-building action steps you can do today

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How to use ChatGPT without sounding like a robot (+ how I use it in my biz!)