Deep niching might be what your brand is missing
Today's episode is another goodie and is all about deep niching. This goes beyond the usual sort of niching, because to be completely honest with you, I'm not about niching in the sort of traditional way. Especially for service based businesses, I don't think niching in terms of “oh, I work with X Industry”, or “I work with women”, are useful. I think we can definitely use elements of these in our overall niching strategy, but I don't think we should be niching this way. This episode was inspired by a masterclass that I ran inside my membership Studio Society, which you can purchase below.
What I cover in this episode:
Why we need to niche in the first place
What happens when we dig deeper and be strategic with our niching
The layers of finding your niche
How to utilise our branding and content to connect with our dream clients
Get deep results for your business and purchase The Niching Masterclass here.
Join my brand strategy mini-course, Be That Brand!
Want to work with me? Enquire here!
Book your Brand Experience Workshop with me here!
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Connect with Alex: @havenstudioco
Follow the podcast: @brandologypod
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